Marketingstrategie
Paper review for Marketing Review St. Gallen (MRSG), Marketingzeitschrift für Theorie & Praxis, Ausgabe 4 «Purpose-Driven Marketing»
Marketing Review St.Gallen highlights current marketing topics from the perspective of theory and practice. Business executives report on concrete experiences and strategies from everyday business. Scientists from leading European universities publish their latest findings in a way that is easy to read for practitioners. We are a journal based in St.Gallen, Switzerland, but we have an international outlook and would therefore like to offer access to our journal to English speaking authors.
The Marketing Review St.Gallen has pursued the goal of promoting the exchange between theory and practice in marketing for more than two decades. All submitted articles are subject to a double blind review process: Each entry is assessed anonymously by a scientist and a manager from corporate practice. The feedback from our reviewers leads to selection and improvement of the submitted contributions.
Jahr
März 2020
Funktion
Prüferin
blind review, evaluation, quality check of the manuscript